The idea came to me while I was dreaming up my next destination to travel to. As a photographer with a passion for lifestyle and the outdoors, I dream of shooting in destinations around the world. Destinations also inspire me and I am always looking at light, scenes and colour wherever I go. I know that a lot of small businesses owners also have the dream to shoot destination campaigns but sometimes the price can be a little out of reach.
As a photographer, whenever I travel, I always have my camera. I had the idea to bring along products that can be shot in these destinations and to work with local models int he community. It is bringing those dream campaigns to life for these business owners (while not completely breaking the bank), and when we collaborate with other businesses, we are supporting one another too. It’s a win win if you as me.
My first collaboration campaign took place in Laguna Beach, California. During the month of January, living in Vancouver, BC, we experience nothing but rain. This opportunity gave small business owners to get those sunny photos during the darkness of winter to prep for the upcoming months. And the fact that we are all supporting each other is just the icing on the cake. *Next destination is New Zealand, inquire here if you are interested in participating*
Here are some of the photos we captured…